Chris Messina of taxi disrupter app Uber popularised the phase “conversational commerce” to describe the trend. The convergence of highly popular messaging apps and advanced artificial intelligence (AI) is allowing businesses to interact with their customers in innovative new ways.
It may not be long before any smartphone user will be able to type or say “I want a flight from London to New York this Thursday” in a messaging app and almost instantly a message showing a list of flight times, prices and carriers will be received, with buying tickets and checking-in all available within the conversation.
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